creative direction

brand development

environmental branding

i founded limelight and served as its creative director from 2012 to 2018. i lead the team of art directors as we collaborated on a large variety of projects including brand creation, rebranding, ui/ux, brand activations, creative campaigns, visual communications, social media content and more. i also designed and supervised the interior design and environmental branding of the studio and managed the brand and business development, rendering limelight one of the leading boutique studios in the country with an impressive list of domestic and international clients.

complete rebranding for this leading crossfit facility. I directed the brand design reflecting the core essence and values of the business.beyond the visual identity, I also dove into the customer experience to create a complete lifestyle solution for the members and visitors from arrival to departure

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