brand development

creative direction

art direction

brand management

I worked with Questrade Financial Group for 6 years, where I had the opportunity to elevate their brand and visual identities. During my tenure, I built and led a multi-disciplinary team of talented designers specializing in brand, digital design, UX/UI, and motion graphics. Together, we delivered numerous digital and out-of-home (OOH) campaigns, customer communications, brand guides, presentation templates, and brand collateral. My leadership extended to establishing shared brand assets and a comprehensive brand book, as well as streamlining intake processes and workflows for optimal efficiency. I collaborated daily with various departments, providing design expertise and support across all lines of business. Additionally, I co-led the development of our employer brand and directly managed relationships with vendors for collateral, swag, and production.

complete rebranding for this leading crossfit facility. I directed the brand design reflecting the core essence and values of the business.beyond the visual identity, I also dove into the customer experience to create a complete lifestyle solution for the members and visitors from arrival to departure

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